A Look At The Reasons Why Search Engine Optimisation Is Being Used As A Replacement For Old Fashioned Advertising

Posted by Online Reputation Handbook

November 18, 2009

Old Fashioned advertising comprises adverts in such areas as: newspapers and magazines, on TV, leaflet drops to homes, billboards and hoardings in open spaces, on the outside of busses and lorries, on parking tickets, and or course Yellow Pages.

These can be costly to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about another method that is a more maintainable option for a business to market its products or services.

A recent report by PricewaterhouseCoopers found that Online spending grew 4.6% to

Online Business, Promotion and Marketing