A Review Of The Reasons For And Against Choosing Pay Per Click and Search Engine Optimization For Your Internet Site Advertising

Posted by Online Reputation Handbook

November 19, 2009

Looking at two of the ways of promoting your business using Online Marketing in terms of their positive and negative features may help you to select which method to use for your own business.

Firstly we will look at the pay per click system, a way of making sure that you are visible to the people searching for your chosen keywords by paying for a Search Engine Placement in the sponsored links area of the search results page. This system has a number of positive attributes. The largest is the speed at which results are produced. To set up a campaign like this takes less than an hour and within 7 days you will have some very useful information about how it is going. Visitors to your site will increase immediately and as long as you are providing what the searcher understood that you were selling from your pay per click ad your sales should follow not far behind.

Another great facet of the pay per click method is that if you do by chance get something wrong, say in the selection of your keywords, it is apparent very quickly. You can spot in a matter of days that although you are getting loads of clicks through to your website no one is buying anything. This will prompt you to check your campaign before too much money has been poured down the drain. It is possible with pay per click to limit your budget and therefore plan financially knowing that you will pay no more that the limit you yourself have selected.

On the negative side it can still work out very pricey as enquiries (clicks) go up, so too does your bill, whereas the price of other forms of advertising stays regular no matter how many customers it brings. Also there is proven data that shows that organic Search Engine Placement listings draw ten times the number of clicks that pay per click do, suggesting that a lot of searchers would prefer not to use them.

Now taking a look at Search Engine Optimization we can see a much slower procedure. As it is organic or natural it tends to take a matter of weeks before any advancement is made and then as the clients website gradually climbs to page 1 the sales start to increase steadily over a subsequent period. This is certainly no quick fix. Another issue with it, unlike pay per click, is that due to it’s speed, if you do get the keywords wrong at the start you will have wasted a lot of effort before you actually identify the error. This is one of the reasons why getting some professional advice from a Search Engine Optimization Company may well be a cost effective option.

On the positive side if you do have an ongoing sales business the effort and the wait is definitely worth it. The charges from the search engine optimization company, after an upfront fee are normally a small amount, say

Online Business, Promotion and Marketing