An Effective Online Marketing Strategy Probably Consists Of Some Pay Per Click As Well As Search Engine Optimization

Posted by Online Reputation Handbook

December 4, 2009

Lots of people have a definite opinion as to whether pay per click or search engine optimization is the most effective way to conduct your Online Marketing. In actual fact it is probably a amalgamation of the two that makes the best online marketing package.

In the first instance pay per click should be used. It is very quick to set up, a well thought out campaign can be accomplished within about an hour and the results are instantaneous. The benefit of this is that if you have got one or two of your keywords wrong this will quickly show up, giving you the opportunity to alter the campaign as soon as you notice. The changes take place immediately and over the next day or two you can see if your changes have fixed the issue.

Of course once you have got everything set up and running you could be tempted to leave it as it is and keep pay per click as you only sort of Online Marketing. This would be an error. Once the tried and tested keywords and phrases are doing the job and brining in the sales you can then turn your attention to the organic Search Engine Placement of your website by opting for some search engine optimization.

Search engine optimization should, when done properly, place your website on the first page of the organic search listings for the keywords that have already been tried and proved by the pay per click. The searching public are ten times more likely to click on an organic website listing than on a pay per click advert. So although pay per click is good as a start the real winner is getting a good organic Search Engine Placement.

It does however take time for this sort of service to take effect. Even though a lot of the keyword research will have been done there may be alterations to your website and then the most important link generation work will begin. As this consists of marketing your website across the internet it is a much longer process, requiring the search engine robots to build up a picture of your internet site as a popular, honest one.

It should be possible to procure the services of a SEO Company to carry out the work. They will generally be a lot more efficient than you. Although they will require an initial fee for the ground work involved no further payment should be needed until they get your chosen keywords on page one of the organic section.

As soon as this happens the need for pay per click will disappear. As long as you have a contract with the SEO Company that you pay a certain amount per week for each keyword that is shown on page 1, you will find that the price of this service per sale is small compared to the pay per click which just keeps increasing the more customers go to your site.

So in a nutshell, pay per click is perfect to get the ball rolling and trial the keywords out but search engine optimization represents the long term cost effective solution.

Online Business, Promotion and Marketing