Can Search Engine Marketing Really Replace Conventional Forms Of Advertising So Rapidly?

Posted by Online Reputation Handbook

November 22, 2009

Old fashioned promotion, for example newspaper, journal, radio, TV, mail drops and billboard advertising are at the moment, to some extent, being swapped for online marketing ideas. This is not to say that budget is no longer being spent on conventional advertising, it is just no longer all being spent in this way. TV promotion used to be in pole position for the way in which advertising revenue was spent, but now Online Marketing in the UK has pushed this to Number Two and taken the Number One spot for itself.

Online marketing is a collection of different types of advertising which happen over the world wide web, but as it is a comparatively new media, all forms of advertising in this way are bound together under the umbrella of online marketing. Over time, this will in all probability change, but for now figures are created in this fashion for comparison purposes.

Latest figures show one and three quarter billion was spent on internet marketing in the first 6 months of this year. This increase is about 90 times as much as was spent just over 10 years ago, when amounts were close to

Online Business, Promotion and Marketing