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Live Example of BAD Online Reputation Management
This is a case study on how to not to do online reputation management. In other words, this is an example of BAD reputation management.
Background: Ameririprise Financial like any other institution has their share of critics and watchdog groups. Back in the dat they used to be part of AMEX before that brand realized they [...]
Online Reputation of Online Reputation Handbook
As you can tell the blog is still pretty rough, but regardless Online Reputation Handbook was able to get a little bit of traffic. I even received an email which brightened up my day. The email was actually kind of snarky, but made a very good point. Why is it that you are writing about [...]