Search engine Promotion - not a method of conning the search engines, instead working with them

Posted by Online Reputation Handbook

October 29, 2009

Some business owners believe that Online Marketing is all about fooling the search engines to send more customers to a particular website. In some cases businesses will offer this very package. Making certain to increase your visitor numbers noticeably but using unprincipled processes to do it.

Clearly this type of action is very short sighted. Once a browser has been tricked to a site which simply does not offer information on the keywords he had used, his next move will simply be to go “back” to the search page. He will be slightly aggrevated at the search engine for putting the website forward and in essence the website business gains nothing except for a useless hit, the search engine has it’s character damaged and the searcher tries yet again.

The only benefit here is maybe to the unethical optimizer (seo) who has possibly locked his customer in to costs based on an increase in website hits. Despite this financial gain, operating in this manner is still counterproductive. The search engine companies do not like having their name injured and so are constantly altering their product to tackle unethical methods. This means that the unethical seo has to continually come up with new methods to keep ahead of them. Also the business itself will soon spot that although it’s hits have increased there has been no affect on sales.

In actual fact just as much effort needs to go into these unethical methods as is needed to do the job buy the book, assuming the skills are know. It really is quite easy; the searcher wants to find what he is hunting for; the search engine wants to show the searcher a abundance of websites providing what he is looking for; the business wants to be found by customers searching for his products or services. So as long as the Search Engine Optimization Company positively impacts on all of that all parties wins.

So the ethical seo will study how people search for his clients goods and then ensure that these keywords are apparent to the search engines. By doing this all businesses in the procedure and satisfied and positive business is conducted. The client’s website will often gradually achieve a higher Search Engine Placement as the search engines become more and more positive that the site covers what it says it does; and this in turn provides the client with more and more work as the search engine positioning is critical to the number of hits that occur.

Marketing and Advertising