SEO - How To Begin Your Internet Marketing Campaign

Posted by Online Reputation Handbook

September 29, 2009

So you’re interested in getting to the top of Google! If you’re interested in search engine optimisation then there’s about a 98% chance that it’s the reason you are reading this article. To learn SEO you should learn a little about html first, and find a way to do some sort of keyword analysis because if you cannot change your text on your website and you choose worthless key words, then your site will not be associated in the right category therefore you will not make any sales.

Many people read articles like this one looking for the hidden secret of how to get on Page 1 of Google. In order to rank high in Google you have to do two things: have a better word score then anyone else for your keywords and have more links coming to your site from sites with high page ranks. In getting a high word score you need to have some text on your home page and in this text you need to mention your keywords frequently. Generating links to your site is important and getting the keywords right is a basic part of SEO. To understand the basics of all this, you really need to be speaking with SEO Yorkshire specialists.

Before you submit your site to the search engines you should have a good amount of keyword rich text, meta tags (which are not obsolete by the way), a robots meta tag, and a Google sitemap. After this, its all about the links and you need to start getting the inbound links to your site to give your site some value. When you have incoming links to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site more frequently.

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. White hat is good, but black hat should always be avoided because it could damage your Google ranking. Before Google and all the other search engines changed their algorithms, webmasters would use some techniques to get their links to the top like hiding text, hiding links, link malls, and link farms. No webmaster should engage in illicit SEO practices and it could be highly detrimental to your site and its rankings if you do.

Although there are a few tips included here, there is a lot more to SEO and successful internet marketing. Of course, the main importance of SEO is that it helps drive highly targeted traffic to your site. Prior to considering search engine optimisation though, be sure to familiarise yourself with search algorithms and keywords. If you want a good page rank, you need to be aware of all these factors.

Online Business, Promotion and Marketing