The Rise Of The Bedroom Musician Online Marketing And Its Implications In An Unusual Field

Posted by Online Reputation Handbook

December 26, 2009

Over the past decade the world has seen an growth in the popularity of producers. This is due to an increase in the use of the internet by the general public and the way in which computers have developed and changed. It is this change in technology that has brought on a new wave of performers (such as Bombay Bicycle Club) who can become renown in a very short amount of time due to the use of the internet as their main marketing medium. This increase in the so-called “bedroom musician” can be put down to the rise in different marketing ideas available to the general public at little or no cost. These Online Marketing methods can be seen in sites like Myspace and Youtube, both of which allow users to make available songs and videos for free, thus allowing them to gain extensive popularity on the internet before they are even linked to a record label. The rise of Scottish bedroom talent Calvin Harris has been put down to (by even himself) to the day he registered with Myspace and let the general public to hear his music. This shows not only the influence of Online Marketing but also that it has a place outside the normal business sector.

This rise in the bedroom musician, whilst down to the use of social networking services can also be attributed to the use of search engine placement. Without the use of search engines performers marketing just online would remain unheard of, and it is the correct use of Search Engine Placement that has let these musicians build their careers. If someone is searching on line for artists in a chosen genre or music and the web pages of a new artist is listed at the top of the list then it is more likely to be played and to achieve appreciation from the general public. It is common knowledge within the music industry that good advertising is sometimes all that is necessary to get someone a record contract. To help them sell music through the use of online advertising it is possible to create a scenario whereupon a web page has thousands of clicks and as a result of that, gets noticed by people high-up in the music sector, thus catapulting a virtual unknown to celebrity. This is how things occurred for many of today’s new stars.

Search engine placement is something that can be hard to carry out without the knowledge of certain aspects of the way in which search engines work. This is why it may be that the use of an Search Engine Optimisation Company might be of use to the bedroom musician, this cost being considerably smaller than other marketing costs. It is something that might seem unnecessary but without the right knowledge concerning search engines and how search engine placement works it would be advisable to employ an SEO Company.

As we can see, it is the increase in the use of online services that has caused a rise in the popularity of the bedroom musician, something that has caused a new niche in the music business, allowing virtual unknowns to follow careers in music. This shows that online marketing has its place in the modern world other than just being used for traditional business marketing.

Online Business, Promotion and Marketing