Think about search engine positioning when you select a web address

Posted by Online Reputation Handbook

October 31, 2009

Often Search Engine Advertising or Online Marketing is at the back of people’s minds when they are selecting a web address, if they are aware of the theory at all that is. In fact this is the time when is it would be best to begin the optimization course of action!

Most companies come to optimization once their website has been constructed, populated with information and gone live on the net, ready to draw in those customers. Unfortunately, at this point, very few websites will be able to do this, not because their information is not striking, or because they are not visually appealing but because very very few searchers are actually seeing the site. Competitors, further on in the internet stakes will have been in exactly the same spot at some point in the past and will have resolved the situation by the use of a SEO Company.

However if you can start the process at the very start of a website you will in general end up with a much better optimized site that will require less ongoing work to keep it up the search engine placement listings.

The first thing to think about is the name of your site, don’t necessarily call it your business name if that does not have any relevance to your product or services. For example, if you were a business selling kitchen fittings and your company name was “Edwards and Sons”, the better name for your site would be the one regarding the product. Often businesses who optimize their sites after design has taken place are stuck with their original, and sometimes less than supportive first choice. Stationery has been produced, a number of people have already begun using the site and the cost of design and build has already been paid. Optimization will of course still have an affect but a key opportunity to help the search engines has been missed and a little bit more effort will have to be put in.

This snowballs right the way through the design of the website so that if optimization is inbuilt at the start it can make a substancial overall difference to the amount of spend required on future optimization in order to provide a good Search Engine Placement position.

If your business already has a website and your Search Engine Optimization Company is advising that you start afresh with a new site, do think about the option seriously. Although initially it may be an expense that you haven’t budgeted for and don’t particularly want to spend it may be that in the long run it is the best option.

As previously mentioned it is also possible to go ahead without such a extreme change and your provider should be able to advise you of exactly what is at stake, particularly if your website is well established or receiving a decent number of repeat customers.

Marketing and Advertising